444BC

scent for all people

444BC is a luxury unisex fragrance brand inspired by the Myth of Aristophanes and the beauty of the moon.

Brand identity, design, and videography:

ali viknyanskiy
Shaylynn Rackers

apogee flatlay for mockup

“Love is born into every human being; it calls back the halves of our original nature together; it tries to make one out of two and heal the wound of human nature.”

-Aristophanes (born 444BC), quoted in Plato's Symposium

The 444BC features fragrances, candles, and lotions in four curated scent series.

Each series is inspired by scientific terminology relating to the moon. The packaging and marketing material feature bespoke marbled textures and illustrations paired with the text of Aristophane’s ancient myth.

Series:

Apogee (Standard Edition)

Declination (Day of the Dead Edition)

Perilune (Valentine’s Edition)

Zenith (New Year’s Edition)

Play Video

website_mockup

apogee


https://www.youtube.com/watch?v=p2rPEFIyBW4

apogee packaging

apogee lineup

apogee closeup

apogee ad2

apogee ad

declination


https://www.youtube.com/watch?v=KsH4HhxxNQY

declination3

declination2

declination5

declination4

perilune


https://www.youtube.com/watch?v=6_b591qMcY4&feature=youtu.be

perilune2

perilune1

zenith


https://www.youtube.com/watch?v=zJ6FGJrUfaQ&feature=youtu.be

zenith3

zenith2

storefront

website2

bags


https://www.youtube.com/watch?v=C2ETo7iKMrs

444bcinstagram

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