As lead designer, I participated in client meetings and revisions, researched and developed the user flow and website design, prototyped all unique pages of the site, and wrote functionality documentation for handoff to our developers. My role in this project included extensive brand development, with feedback from and collaboration with the entire web development team.
The site is built to cleanly serve listings of commercial, residential, and farm real estate. It is designed to be luxurious yet not overly-bearing for their target demographic of Missouri farmers.